Strategy

Why We Crave Competence More Than Heroes

Why We Crave Competence More Than Heroes

Modern audiences no longer dream about invincible heroes. We root for exhausted analysts, morally grey agents and deeply flawed outsiders trying to survive systems that no longer seem to function.

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Rules, and the advantages of bending them

When I was a young boy, my parents taught me to be a good boy, to stand up for what I believe in, and to play by the rules. Those rules applied to anyone that wanted to be just a good boy as I was, and ultimately to those that "wanted to go to heaven". These rules...

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Permission marketing & Facebook

As many of you out there, I have also given in to the magic of Facebook,where you can meet old friends and make new ones, all the while filling your mind with sometimes useless bits of information that allow you to better grasp the thoughts, issues and ideas of people...

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